State Government Tourism Bodies

  • Tourism awareness: Social, economic and environmental impacts of tourism
  • General management of the sector
  • Tourism development policy and product development
  • Implementation of tourism strategies: Building strategic partnerships
  • Tourism marketing and marketing mix
  • Image development and management
  • Human resource development
  • Performance management & monitoring and optimization of impacts
  • Pro-poor tourism policies, strategies and practical approaches to engage local communities and local industries in the tourism development and promotion process; and how to encourage sustainable and equitable employment opportunities through tourism.

Local Communities

The courses are designed to be as participatory as possible with interactive working sessions and group exercises. The courses incorporate international, regional and local case studies and best practices, which can be applicable to the local context. The participants are encouraged to bring reports and documentation from their own communities so that they can work on solutions during interactive break-out sessions.

  • Business etiquettes and promotion
  • Conduct and disciplinary aspects for the local community
  • Importance of maintaining hygiene
  • Training courses on event management for the local community (for specific tourism events)

Travel Trade

  • Designing tourism packages
  • Marketing of tourism products
  • Tourism legislation, regulation and classification schemes
  • Handling queries and complaints
  • Communication techniques
  • Social media marketing
  • Knowledge about specific tourism products